About

Economic empowerment for informal traders
Supporting the financial wellness of South Africa’s informal sector

The increasing shift to a cashless society holds many benefits relating to the convenience and safety of everyday transacting. But it leaves many people in the lurch – mostly South Africa’s substantial informal sector. These businesses provide employment and income to millions of people, make a valuable contribution to local economies and foster entrepreneurship.

Accounts for about 20% of total employment (2024)
About 1,9 million South Africans have informal businesses (2023)
Estimated size of the township and informal economy is over R1 trillion (2025)
Represents 30% of South Africa's business landscape and 6% of GDP (2025)

Although many informal tradespeople and businesses still largely rely on cash, there is also an increasing shift towards card and digital payments. To help facilitate this shift and ensure that no one is left behind – including the roughly 12 million South Africans who don’t have bank accounts – requires comprehensive, innovative solutions that cater to everyone’s needs and all scenarios.

Everyone should benefit from a cashless society

This inclusivity is at the heart of TipTapPay. Our solution was born from the realisation that the shift to a cashless society should not deprive anyone from earning an income and being able to take care of their everyday financial needs. We wanted to provide a simple, cost-effective digital payment platform that ultimately connects people with possibilities, supporting economic empowerment across the value chain.

Secure, efficient cashless transations

Step 1
A car guard gets paid by customers who don’t carry cash
Step 2
The car guard pays the taxi driver.
Step 3

The taxi driver buys a few necessities at the local spaza shop

Step 4

The shop owner transfers some money to a relative’s bank account for financial support

Step 5

The shop owner also buys stock for their shop

no cash

requires only a cell phone

no bank account

Vision

To enable informal tradespeople and businesses to grow and succeed by making cashless payments easy, secure and hassle-free – for them and their customers.

Mission

To create a society where every informal tradesperson and business can thrive without cash.